Transactional video on demand (TVoD) or pay-per-view is the latest blockbuster in the world of OTT streaming platforms. After Zee5 introduced it last year, Eros Now and BookMyShow, too, have now joined the bandwagon. BookMyShow Stream, the ticketing platform’s TVoD service, launched with Tenet and Wonder Woman 1984. Eros Now’s First Day, First Show will debut with Greenland, an action thriller starring Gerard Butler. Meanwhile, ZeePlex was launched in October 2020 with an exclusive showcase of Khaali Peeli and Tamil movie Ka Pae Ranasingam.
In markets like the US and UK, pay-per-view is a well-established model. As per Statista, the TVoD market in the US is projected to reach $2,064 million in 2021. In India, where almost 67% of a filmmaker’s revenue comes from theatrical releases (according to ICICI Securities) and digital rights account for 5.9% of the money earned on a…