In July of last 2019, Kia Motors officially entered an extremely competitive and brutally unforgiving Indian market with Kia Seltos. Sonet is the latest addition to the Kia Motors family. A lot of legendary auto manufacturers like Renault, Fiat, Mitsubishi, GM(Chevrolet) left India because of being relatively unsuccessful with the masses here. These automobile companies have been around for ages. Still, they were unable to crack the India code. This is the reason why India is one of the tougher markets around the globe to penetrate. Now, Kia Motors is the one who decided to bet on their fate. They studied the Indian market extensively and learnt from the experience of its sibling Hyundai Motors. Hyundai Motors is already the country’s second-largest automobile manufacturer.
Kia Motors’ Entry Strategy
This proved to be a boon for Kia Motors as it was already aware of our Indian sensibilities. India’s fastest growing Compact SUV segment is what Kia targeted for with Seltos. Now…