The latest edition of IPL is gradually gathering pace despite starting off slow. According to the recent update on IPL-16 from TAM Sports, a sports division of TAM media research, the number of categories and advertisers has increased during matches 28-54 as compared to matches 1-27.
The categories grew to 40-plus in matches 28-54 from 30-plus in matches 1-27 whereas the number of advertisers grew to 55-plus as compared to 45-plus during the same period. While categories witnessed an increase of 29%, the number of advertisers grew by 19%.
However, throughout matches 1-54 of IPL-16, Ecom-gaming, and Pan Masala continue to be the top-runners in terms of ad share percentage. Both categories account for 31% share in top categories while the top five categories account for approximately 57% share. Ecom-gaming and Pan Masala were the only categories among the top five that appeared in IPL-16 as well as IPL-15.
The top…