We have reported earlier that the new player in the Indian game is the French automaker, Citroen. It has decided to enter our market with its first mid-size luxury SUV offering in the form of C5 Aircross. Citroen has maintained stated that this model is not volume-oriented, rather for establishing the brand values and DNA in India. That is why the prime focus of Citroen with this product is to offer convenience, comfort, unique design and a ton of modern features. It wants to woo the Indian customers with a unique design language with gives the C5 Aircross a distinct road presence. That is something that Indian customers get attracted to. They want their cars to be large and unique looking. That is what Citroen has targeted. The good news is that the first C5 Aircross has rolled off the production line from the Birla facility in Tamil Nadu. Here is what we know so far about the C5 Aircross.
Also read: Entry plans for Citroen in India – Opens up 10 showrooms!