When seeking investment returns, we frequently fail to recognize the importance of additional essential factors. This article explores the lesser-known criteria that extend beyond just returns.
As individuals, we are constantly seeking out opportunities to invest in products or assets that promise remarkable returns down the line. However, if we solely base our investment decisions on returns, we run the risk of entering a dangerous territory. There are other crucial factors that we must consider, which are outlined below…
# Liquidity
Let me give you a great example of a product that perfectly demonstrates this idea. PPF is an outstanding debt instrument in the world of debt assets. However, it does have a 15-year lock-in feature, as you probably know. Therefore, if your goal is shorter than 15 years or requires some flexibility, PPF is not a practical option for you, even though it is considered one of the best debt products available to us.
# Risk
We are all aware that equity is…
