2020 has been brutal for everyone, especially the entertainment industry. From being the first ones to shut, to being the last to open – live shows have definitely taken a massive blow.
Everyone in the industry, from musicians, venues, artist managers to photographers, stage crew, etc have slowly witnessed the cancelation of their shows last year mid-march onwards and it wasn’t until November-December that music gigs slowly started surfacing again, testing waters if it was viable.
Despite such a bleak future or present (at that time) most musicians started figuring out what worked best for them and what deemed best to engage with their audience.
An article on Music Ally states that according to the trade body of Indian Music Industry (IMI) the listenership on audio streaming services has increased by 40% in the first half of 2020. This is a positive indication that the consumption of music has increased and hopefully shall remain the same, if not more. The months…