Animator Vinod Ravindranathan and hula-hoop flow artist, Eshna Kutty, virtually collaborate to lend an enigmatic music video for Sanjeeta Bhattacharya’s single, Everything’s Fine.
Earlier last year, Vinod Ravindranathan, who works on art direction for an advertising agency in Mumbai found himself restless to dabble in a long-held ambition – directing music videos. As he started connecting and collaborating with musicians and artists, he stumbled upon hula-hoop flow artist, Eshna Kutty’s Instagram page. The two brainstormed ways to work up a music video which combined hoop-flow and animation but were waiting for the right song to come along.
In June, when Sanjeeta Bhattacharya released her single, Everything’s Fine, a song that laments over rampant urbanisation, deforestation and economic disparity, she hadn’t imagined how such complex issues could be portrayed on a video. “I thought the lyrics speak for itself. So, I’m just gonna have a lyric video,”…