One of the bigger mysteries of being a musician in 2023 is streaming. There are few things that will get you the kind of recognition and reach that a good streaming strategy and plays on Spotify would get you. Other than the TikTok to Spotify pipeline that drives the popularity of songs and makes them go viral, the whole algorithm is a black box. With tiny revenues per stream and the impossible effort of getting oneself out there, it is natural to question if it is even worth being on Spotify.
Perhaps, hearing the latest album ‘In Memories’ by Augan and his story will prove that it is probably worth the effort. Augan, an electronic music producer and DJ based in New Delhi (India), combines different genres to create a distinctive and personal sound that he translates into lush electronic music. His music features influences and a blend of electronic and indie, held together by the glue of creativity.
Inspired heavily by the sound of artists like Tourist and…