X, formerly known as Twitter, has been sued under its X Corp title by a Florida-based legal marketing company that claims that the platform’s rebrand infringes its trademark.
The lawsuit filed by X Social Media yesterday (October 2) alleges that X owner Elon Musk‘s decision over the summer to change Twitter’s name to X has caused consumer confusion, particularly over the use of the letter “X” in its brand design.
In legal documents seen and shared by Reuters this week, representatives of the Florida-based firm X Social Media claim that the title “X Social Media” is owned by the company under a trademark and has been operating under that name since 2016.
X Social Media, which says in the suit that it’s “a vanguard in utilising social media and marketing technology to connect consumers with legal services in situations where those harmed would otherwise remain voiceless and without remedy,” claims that it’s invested more than $400million in Facebook advertising…