The flurry of announcements over the last two weeks has baffled some industry bigwigs, even as a few directors are understandably annoyed with such deadlines, given filmmaking is a creative job and can’t be spun around a specific timeline.
Director Ramesh Varma, whose upcoming movie Khiladi, starring Ravi Teja, is set to clash with Nandamuri Balakrishna’s upcoming movie BB2 on 28 May, is one of them. “The hurry to hit screens could have been avoided a bit this summer as filmmaking is not about reaching the goalpost (read ‘release date’) first. Rather, it’s a creative process, and every film evolves in its own space and time to ensure an exciting output to enthral movie buffs,” admits Ramesh. “Of course, I am game for the clash at the box office with other movies as I have solid content on hand and a few of my movies have competed with others movies in the past too. I think more than the producers, it is the distributors and exhibitors who are having the last…