HYDERABAD: Owners of commercial establishments, including shops and grocers, must pay between Rs 500 and Rs 1,000 per square metre if they advertise on their shutters or facades?
According to the Directorate of Economics and Statistics, Hyderabad, has 68,491 commercial establishments, yet most of them do not pay this fee. If 80 per cent of them compiled, it would add 25 per cent of current ad revenue, which has seen only marginal growth in recent years.
The GHMC advertisement fee revenue increased by 19 per cent from Rs 7 crore in 2021-22 to Rs 8.33 crore in 2022-23, and by 38 per cent, reaching Rs 11.5 crore in 2023-24.
An increase, yes, but according to officials, this mostly comes from ads on unipoles, central dividers, bus shelters, and buses. Most advertisers who advertise on shutters, storefronts, and the back of over one lakh autorickshaws don’t pay the advertising fee.
“They (advertisers) pay Rs 100 for placing a sticker on the back of my auto. How will I pay Rs 1,500 to…
