For the overwhelming majority of Indians, commercial music would imply songs from the movie industry and a select few regional megastars. As it stands, India’s mainstream music industry’s existing diversity is paltry. While there are thousands of independent artists home producing projects and leveraging social media to broadcast their work, their reach is minuscule. Without a label to invest, support, and market them, independent artists can’t break into the mainstream.
To Raghav Meattle, singer-songwriter and head at ‘Big Indie Bang’, there are swathes of untapped talent who only need a little push to create a future generation of superstars. Raghav interacted with over 600 artists across the lockdown period on Instagram live sessions. Many of these artists were exceptionally talented but lacked the recording expertise and marketing ingenuity to grow a significant following. That’s where Big Indie Bang comes in. Backed by Mumbai based label Big Bang Music,…