The filmmaker behind some of the most bizarre and unpredictable videos in independent music reveals how he interprets and captures an artist’s vision
“It started as a joke,” says Bangalore-based filmmaker Lendrick Kumar of his career as a music video director. He has released seven videos since 2020, working with artists such as Parimal Shias, Hanumankind, Tribe Mama Marykali, JBABE and The F16s. In total, these videos have been viewed up to 185,000 times on YouTube.
But, in spite of his early success, Kumar conceals his identity. He doesn’t reveal his face or real name publicly. “When I am anonymous, I am not bound by any industry standards, I can go as crazy as I want with my ideas,” he says.
The freedom is like a breath of fresh air for Kumar, who spent years making corporate films, where every move was dictated to him. His work at the time was “depressing,” and he spent most of…