Indian community matrimony company Nikah Forever has announced expansion into the United Arab Emirates. The organization plans to tap into the emerging market with an omnichannel marketing strategy to compete within a market dominated by incumbents like Shaadi, Bharat Matrimony and Nikah.
The Middle East is home to millions of expatriates from the Indian subcontinent. For instance, Indians and Pakistanis are the largest expatriate communities within UAE, comprising 40% of the total population. To add on to that, the demographics are primarily Muslim (90+%) across the region.
Hammad Rahman, CEO of Nikah Forever, comments “We are a Muslim matrimony portal. Within the past few years, we have solely focused on India and understood the customer in and out. The UAE expansion is now our gateway into the International market.”
Nikah Forever was founded in 2018 in New Delhi by Hammad Rahman when he felt that there was an actual need for a niche matrimony portal. “The existing…
