Actress Hebah Patel’s racy number Dinchak in Red, and the Bhoom Bhaaddal number by Apsara Rani in Krack, both of which hit the screens during the Sankranti festival, have clicked big time with the masses.
The divas matched their steps with hotshots Ram and Ravi Teja respectively, and drew appreciative whistles from the theatre audiences. And now, the anchor-turned-actress Anasuya Bharadwaj will showcase her oomph in an item number in Chaavu Kaaburu Challaga starring Karthikeya Gummakonda.
“Now-a-days, well-mounted and racy item songs are triggering a lot of hype on social media. I immensely enjoyed performing Dinchak,” says Hebbah.
She feels doing item songs once-in-a-while along with regular acting is a sort of ‘expansion of brand equity.’ “Picking the right ones is key,” she adds.
The craze for special songs certainly seems to be growing, and has attracted even A-listers like Tamannaah, Kajal Aggarwal, Shriya Saran and Shruti Haasan in the last few…