Universal Music Group (UMG) and TikTok have announced an “expanded global alliance” that will benefit both users of the app and artists signed to the label group.
The short-form video app, which launched in 2016, allows users to use clips of songs to soundtrack their 15-second or 60-second videos.
In a press release, UMG announced that a new deal between the two parties would see their full catalogue be made available for use on the app. In return, the label’s artists and songwriters will receive “equitable compensation” for their songs being used on the platform.
The two companies will also work on “exciting new features” together, although there are no details of what those features will involve at present.
“UMG and TikTok will now work more closely than ever to promote ambitious experimentation, innovation and collaboration — with the shared objective of developing new music experiences and features,” said Michael Nash, UMG’s Executive Vice President of…