Athletes are increasingly becoming media personalities in their own right, as they seek opportunities off the field or court.
One of the fastest-growing areas in sports media is the athlete-led video podcast, with players recapping the week that was, interviewing teammates or other guests, and teeing up rivalries.
Just look at the success of the New Heights podcast, hosted by Philadelphia Eagles star Jason Kelce and his brother Kansas City Chiefs star Travis Kelce, which has seen its YouTube viewership and podcast listenership skyrocket this season (perhaps for reasons other than football…).
It’s an opportunity too good for companies in the spots media space to ignore. So Bleacher Report, the digital sports brand owned by Warner Bros. Discovery, has made it a priority, launching video podcasts hosted by the likes of Buffalo Bills star Von Miller (The Voncast), Dallas Cowboys star Micah Parsons (The Edge with Micah Parsons), Los Angeles…