The end of the Peak TV era has budget-conscious TV streamers relying on classic or long-running series like Suits, The Big Bang Theory and Grey’s Anatomy. They score high among streamers when measured for total minutes viewed, and not coincidentally are series led by white characters.
But the latest Hollywood Diversity Report from UCLA also measured streaming series for household ratings to reveal a hidden market not fully accounted for: women and BIPOC audiences preferring new and current titles that tend to be more diverse in terms of storylines and characters.
The UCLA study found women are the most engaged audience for new streaming series measured for overall household minutes viewed and also ranked by total household ratings. The median ratings were higher across demographics for shows led by actors of color and for shows featuring underrepresented stories, researchers added.
“Focusing on total minutes watched gives an advantage to…