YourLibaas, an Indian eCommerce company, has recently announced its entry into the Middle Eastern market by setting up a UAE base. The move bolsters the vision to act as a bridge for cultural connectivity between India and the Middle East.
A platform celebrating ethnic fashion features the collections of designers like Sana Safinaz, Maria B, Gul Ahmed, Zara Shahjahan, and Faraz Manan, among many others. While Pakistani serials sparked a love for these designer suits among Indian women, the discontinuation of Aalishan Pakistan in India limited these styles’ exposure to the Indian market.
The brand has an exciting story: YourLibaas was founded in 2014 by current CEO Khalid Raza Khan as a small New Delhi based start-up. Silently growing behind the scenes, it has now become an international name within the Pakistani apparel market. Widening the luxury lawn scope and promoting cultural unification, it is now branching out to UAE for seamless operational control and…