Kolkata: Aashirvaad Atta with Multigrains, a value-added atta variant from packaged atta brand, Aashirvaad, recently commissioned ‘A Survey on Digestive Health’ of Indian families, ahead of World Digestive Health Day.
Momspresso, India’s leading platform for mums, conducted the study for the brand by surveying 538 mothers, aged 25-45 years across Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai. This sample constituted working mothers, including business women, entrepreneurs, those employed, and home-makers alike.
The survey results revealed consumers’ lifestyle and eating habits. The findings suggest that 77% Indian mothers consider digestive health to be extremely important while 56% mothers think their families suffer from digestive health issues. The study found that more than 50% Indian families report suffering from 2-3 digestive health issues. Gas, Acidity, and Indigestion were found to be amongst the top 3 issues as more than 50%…