The tea e-marketplace was launched by India’s largest B2B e-commerce company amid lockdown in 2020
Jorhat, the “tea capital” of Assam is scheduled to hold the first International Tea Day special auction on June 21.
The auction would be conducted by mjunction services limited, India’s largest business-to-business e-commerce company at its Jorhat tea e-marketplace, which was launched amid the lockdown in 2020.
The teas on offer at this special e-auction will include only the most premium teas as stipulated by the Tea Board of India to mark the occasion.
Producers have ensured that the tea offered is of premium quality by plucking only “two leaves and a bud” on May 21, which is celebrated as International Tea Day. A “bud” is an unopened leaf.
Vinaya Varma, mjunction’s managing director, said their centre in Jorhat had received some of the best of Assam’s CTC, green and orthodox teas for the debut e-auction. CTC expands to crush, tear and curl, a process of…