Mumbai/Kolkata: BPL’s new proposition, “Happy little things,” was inspired by a unique customer insight about how it’s the little things that make the biggest difference. And this reflects in its latest offering of innovative consumer electronics. Backed by in-depth market research and study of consumer behaviour, the range focuses on the little details in design and performance as much as it does at the overall product. Such details, the company believes, may not be noticed upfront, but are bound to make a world of difference in the end consumer’s life, says a press release.
Of late, a lot of time is being spent indoors. For clean cooling throughout the day, customers can now choose from a wide range of BPL ACs with powerful 5ighttech filtration. Also on the offer are anti-bacterial & anti-dust decorative fans, if the customer prefers a soothing flow of fresh air. For those who love food, BPL’s refrigerators with NaturaFresh technology are a boon….