This week, the Cannes Lions advertising festival may have honored the ‘best’ advertising from around the world, but the truth is that not all the best campaigns from India manage to win global accolades. What they do win are consumers’ hearts and wallets. Here are 10 ads that deserve a place in advertising history during Covid times, slashed budgets and production challenges notwithstanding.
Facebook | More Together | Pooja Didi
It was arguably the most challenging Diwali ever, as illusions of a return to normalcy kept getting shattered. The inevitable economic trickle-down of gloom was captured in this story from Facebook, as was the message of hope. While celebrating a large-hearted young employer in testing times, the film by Taproot Dentsu highlighted how we can do ‘More Together’.
The social media giant followed this up with another moving film for Eid, also rooted in the Covid context. With it, Facebook…