For the first time, Canada takes the top spot overall in the 2021 Best Countries Report, a ranking and analysis project by US News & World Report; BAV Group, a unit of global marketing communications company VMLY&R; and the Wharton School of the University of Pennsylvania.
The sixth annual Best Countries report reveals the importance of social justice as a global ambition, the unexpected societal byproduct of the Covid-19 crisis and the influence of conspiracy theories.
This year, the model that powers this report has evolved in response to a transformational year since the start of the Covid-19 pandemic. Cultural, economic, political and technological influences remain important, and two new categories have been added: social purpose and agility. Together, this broad range of categories determines how the 78 countries studied are ranked on the world stage.
“Nations are impacted on many critical fronts by how they are perceived globally from foreign relations to international…