Kolkata: Confectionery major Perfetti Van Melle India’s Center fresh has expanded its portfolio with the launch of Center fresh Mints ‘Clean Breath’ which marked its foray into the ‘Intense Mints’ segment.
Priced at Re. 1, ‘Center fresh Mints Clean Breath’ is country’s first ‘Sugar-free Mint’ available at this price. ‘Clean Breath’ targets professionals who require intense fresh breath confidence to take on high-stake situations at the workplace.
The 3-layer product is made using compressed mint technology with zinc lactate trapped in the central layer. Available in Menthol Eucalyptus flavor, the product is clinically proven to offer intense cooling and freshness that lasts for 60 minutes.
Rohit Kapoor, Director Marketing, Perfetti Van Melle India, said, “Clean Breath proposition offers fresh breath confidence for a prolonged duration to our consumers. We are also hopeful that Clean Breath will add incremental business to…