Insisting on companies to use more reusable and recycled options, she further said when the plant-based material is turned into plastic, it still remains a virgin plastic.“That’s not something consumers will stand for anymore,” Sutaria was quoted as saying by Bloomberg.
The following year it announced that Sweden would become the first market where all its products are sold in fully recycled plastic bottles.
As reported by Bloomberg, in addition to making 20-ounce bottles made of rPET, the company will be introducing a new 13.2-ounce bottle made of 100 percent recycled PET, or rPET. Sutaria further noted that the change in size is partly due to customer feedback which said that 20-ounce bottles can be “too much” but 12-ounce cans “too little”.
While the new bottles will arrive in Florida and California and then nationwide later in the year, they will roll out in the northeast in February.
The cost of the rPET bottles will be the same as the regular plastic, Sutaria added.
For the…