Both brands claim to have cleared the NMR test.
Two leading homegrown rival FMCG brands Dabur and Marico are in an open spat with each other over claims regarding their honey brands and have taken the matter to advertising regulator ASCI.
Dabur on Sunday said it is filing a complaint against rival Marico before the Advertising Standards Council of India (ASCI) for claiming its Saffola Honey sample being passed through the NMR test.
The Noida-based company claimed Marico’s Saffola honey has failed the NMR (Nuclear Magnetic Resonance) test and is misleading the consumers.
“Dabur is filing a complaint in ASCI against Marico as their Saffola Honey sample from the market has failed the NMR test. Test reports clearly indicate the presence of sugar syrup in Saffola honey. Their claim on NMR test is misleading the consumers,” Dabur claimed in a statement.
However, Dabur’s claim was refuted by Marico contending that “Saffola Honey is also compliant with each of the quality…