Kolkata: Dabur India Ltd on Thursday announced the launch of its pilot initiative to remove paper cartons from Dabur Red Paste. The innovative carton-free eco-friendly packaging is being rolled out in key Modern Trade outlets in a joint initiative with Reliance Retail.
The paper saved by removing the outer cartons would be repurposed to create notebooks for underserved children supported by Child Rights and You (CRY).
In addition, the company is also rolling out an outer paper carton-free low unit price (LUP) pack, specially created for rural markets.
Harkawal Singh, Marketing Head-Oral Care, Dabur India Ltd said, “As part of this initiative, Dabur Red Paste has also launched a unique campaign, ‘Give up the Carton, Give me a Future’ in association with CRY, under which the paper saved from removing the outer cartons will be used to make notebooks that would distributed among over 120,000 underserved children. We expect that these initiatives…