Guwahati/Itanagar: Global leader in consumer-healthcare Reckitt has launched the Second Edition of the ‘The Birds and Bees Talk’ programme. The programme has also launched its theme song ‘Let’s Talk About It’, to mark its second year, and to celebrate the Pride Month.
Pride month is an opportunity to promote inclusivity and awareness about the LGBTQIA community, and help adolescents and youth overcome the challenges of the lack of information, knowledge, stigma and discrimination that forces them to suppress their queries in the absence of correct information.
The initiative is directed towards the adolescents between the age group – 10 to 19 Years in the six states of North-Eastern India- Sikkim, Arunachal Pradesh, Nagaland, Meghalaya, Manipur and Mizoram with the aim to reach 2 million children in three years.
The Birds and Bees programme has a 2-level interactive and animated curriculum that covers growing up and life skills, to promote the…