In an interaction with business leaders, Sadhguru, Founder Isha Foundation urged businesses to go where the people are, rather than people having to go in search of businesses. This was said in the context of the ongoing Covid-19 pandemic and the long-term challenges of increasing migration towards cities, that results in more urban poor and slum dwellers.
Addressing participants at the Isha ‘Human is Not a Resource’ virtual event, Sadhguru said that a large share of global investment had been focussed in 25-30 major cities around the world. Referring to this trend, he said that over 1.6 billion people world over would have to migrate to cities in search of opportunities.
As a solution to this, he suggested that businesses in India capitalize on the potential in rural talent. “It is critical that businesses spread in rural India. Your company will have a lot of room for innovation. Wherever the people are, that’s where businesses should go,” he said adding that…
