Meta Platforms will ask a court in Norway on Tuesday to stop a fine the country’s data regulator has imposed on the owner of Facebook and Instagram for breaching users’ privacy, in a case that could have wider European implications.
Since August 14, Meta Platforms has been fined 1 million crowns ($94,313) per day for harvesting users’ data and using it to target advertising at them, called behavioural advertising, a business model common to Big Tech.
Meta Platforms is asking for a temporary injunction against the order, which imposes a daily fine through to November 3.
Meta said on August 1 that it intended to ask consent from users in the European Union and the European Economic Area (EEA), the European single market, before allowing behavioural advertising.
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“We have already announced our intention to…