E-commerce giants Flipkart on Thursday (March 4) launched a voice search feature on it platform that will enable customers to search for items by speaking about them in Hindi and English.
In a statement, Flipkart said that this new feature will enable faster onboarding of customers for smaller towns while simplifying their e-commerce journey.
“Voice search, along with some of the other initiatives by Flipkart, will make the digital commerce experience more convenient, accessible and seamless for the new wave of online shoppers,” Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart, said in a statement.
Citing studies conducted internally, Flipkart said in a press release that consumers who are new-to-Internet in India need help in online shopping and look for easy discovery of products. The voice research facility will be useful in addressing both these requirements.
It will also aide in competing with Amazon’s Alexa-powered voice search. In…