One of fashion’s prime tasks is to inject aesthetics into what looks banal and boring. And it has done exactly that with masks. Masks have become our new sunnies, a utilitarian fashion accessory!
Fashion’s romance with masks is not new. The most imaginative masks have been popping up on global runways, adding an element of mystery, quirk and fantasy to creations.
The pandemic ignited imagination like never before, as brands visualised masks in their most jaw dropping versions. The queen of quirk, Lady Gaga, wore the most dramatic masks for her appearances at MTV Video Music Awards, including an LED one!
One also saw celebs rock the most fantastical face masks on the red carpet at the Venice film festival. Tilda Swinton showed us that masks are going to be important with her sculptural masks by artist James Merry.
Masks are here to stay, it seems. Baroque, vintage…
