Google, Fitbit deal set to win EU okay after fresh concessions

Google has offered fresh concessions to the European Commission in a bid to address concerns the deal could entrench Google’s power in online advertising and boost its trove of data.

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Alphabet’s Google is set to win EU antitrust approval for its $2.1 billion purchase of fitness tracker maker Fitbit to take on Apple and Samsung in the wearable technology market, people familiar with the matter said.

The world’s most popular internet search engine on Tuesday offered fresh concessions to the European Commission in a bid to address concerns the deal could entrench Google’s power in online advertising and boost its trove of data.

Google said it had offered to restrict the use of Fitbit data for Google ads and would also tighten the monitoring of that process,…

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