New Delhi: Google India on Wednesday said that it will launch a new show in partnership with Doordarshan called Namaste Digital as part of its new multi-pronged effort to help small and medium-sized businesses (SMBs) navigate the challenging economic environment.
The “Namaste Digital” show will serve as a mass media program for SMBs to learn about the Internet and help them grow their business, Google said.
Building on its effort to help consumers discover small businesses on Google search and maps, the new initiative will focus on accelerating the efforts to help businesses build a digital presence in partnership with software development company Zoho and payment gateway Instamojo.
Keeping the needs of different businesses in mind, Google has also partnered with delivery services providers Dunzo and Swiggy to fast track the on-boarding process, with both partners committing to…