‘Religious organisations’ also enjoy the benefits of familiarity and longstanding affiliation with the communities. Of the total households that donated to ‘religious organisations’ 84 per cent of them donated to local places of worship. These households are either associated with or have known the local places of worship which bridges the gap between trust and giving. Many households also donate as part of their ‘family traditions’.
Interestingly, the ‘religious organisations’ are most proactive in making outreach efforts for donations which in turn contributes to the overall size of the donations ‘religious organisations’ receive. Most outreach efforts are made through direct interaction (face-to-face) by the beneficiary or the recipient of the contribution.
Even though ‘tax benefit’ did not emerge as an important motivator, about 36 per cent of households received a receipt for their donation but only six per cent of households knew they could avail of…