Twenty years ago (in 2000), long before the launch of Facebook, Instagram and the iPhone, Federico Marchetti founded YOOX, the world’s first lifestyle e-commerce destination. And in 2015, Marchetti drove the game-changing merger of YOOX and NET-A-PORTER to create YOOX NET-A-PORTER GROUP, the world leader in online luxury fashion. Federico was dubbed “the man who put fashion on the net” by TheNew York Times, the publication also suggested that “no-one has had more to do with bringing e-commerce to fashion than Federico Marchetti”. He convinced many luxury houses to take their initial steps online at a time when the web was largely unchartered territory.
Speaking to Shereen Bhan, managing editor, CNBC TV-18.at the 18th edition of the Hindustan Times Leadership Summit, Federico shared how it all started, “It was 1999, and I wanted to be an entrepreneur…. I thought that one day fashion was going to intersect with technology, the internet especially. Because…