Kolkata: A pan India survey commissioned by IHG Hotels & Resorts as part of the launch of their “Guest How You Guest” global loyalty campaign revealed insightful results to better understand how consumers like to enjoy their time as a hotel guest. The survey collected responses from guests across 28 states in India, including West Bengal.
With a total sample size of 413 respondents including male (55.7%) and female (44.3%) from age groups of 18 – 65, the survey aimed to explore preferences and desires of guests during hotel stays, critical to offering a world-class hospitality experience. It revealed how hotel guests value a more personalised experience that allows them to be totally themselves, something the hotel group hopes to offer to each and every guest.
The survey results from West Bengal revealed what guests are looking for in a hotel experience, with the three most popular features of a hotel stay rated as–61% of respondents enjoy room…