Kolkata: ITC’s Aashirvaad Svasti, celebrated for its superior quality fresh dairy offerings had committed to supply Vitamin A-fortified Milk through its recent campaign, #RaiseAGlassOfMilk. The campaign kick-started on World Milk Day to support the lesser privileged in these trying times
Starting 1st week of July, glasses of Vitamin A-fortified Aashirvaad Svasti Milk are being distributed to lesser privileged children, senior citizens and front line workers through partnership with NGOs, Old Age Homes and Hospitals, including, Calcutta Medical Research Institute (CMRI), Ruby Hospital, Save the Children, Shibasram Seva Trust, Bidhan Ananda Ashram and Behala Shantinilaya. Further distribution of milk will be aided through these network partners to amplify reach among orphanages and lesser privileged household across Kolkata.
Initiated on World Milk Day, the digital campaign encouraged consumers to join the cause virtually from their respective social media…