Kolkata: ITC Ltd.’s Aashirvaad Svasti has entered the highly popular sweet curd category with the launch of Aashirvaad Svasti Mishti Doi in Kolkata, further strengthening its portfolio offerings in the dairy segment.
The brand endeavors to establish a strong foothold in Kolkata’s organized sweet curd market, driven by consumers’ love for the traditional Bengali dessert and its multi-occasion led consumption.
With consumers today seeking superior quality products with attributes like hygienic packaging, a growing consumer preference for branded Mishti Doi has given the brand an impetus to enter this segment.
Consumer researches reveal that only a select-few legacy shops deliver an authentic experience of Mishti Doi. With the purpose of fulfilling this need gap of Kolkata consumers, Aashirvaad Svasti has launched its very own Misthi Doi, made in a way which keeps the rich tradition of Bengal at the centre of its product development journey whilst…
