ITC launches Nimeasy Dishwash Gel with Enzyme Technology – THE REPORTING TODAY

Kolkata: To help ease the burden of cleansing grease and tough food soil on dishes, ITC has launched Nimeasy, a Dishwashing Gel with Enzyme Technology that gives “Lift off Action”, easing the removal of greasy, oily and stuck on food particles from surface of the utensils.

ITC Nimeasy was launched with celebrated Chef Kunal Kapur and renowned Tollywood Actor Madhumita Sarcar in an experiential session on Tuesday in Kolkata.

The Dishwashing Gel has Neem extracts and Citrus fragrance that leave the utensils smelling fresh and washes away bacteria. It helps remove malodour of various foods including garlic, egg, onion, chicken, cooked fish etc.

ITC Nimeasy provides lifts off action with its enzyme technology that helps to remove food particles stuck on the surface of the utensils. After applying the dishwashing liquid on the utensils with tough food soil like a ‘kadhai’ or pressure cooker, the next step is to soak them in water and leave it for…

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