Kolkata: ITC’s Foods Division has launched a Retail Engagement Initiative which focuses on ensuring safety of the Indian retailers. The initial phase of the activity began in the southern districts of the country and will soon be executed pan India with a vision to reach over 25,000 retailers.
The initiative has covered over 20,000+ retailers across the country and addressed their safety requirements by ensuring that risks associated with the pandemic are minimised for them. The initiative is an endeavour to help the Company’s first line of customers, the retailers operate in a safe and hygienic environment while enabling them to serve their buyers through the challenging times.
This program supported the friendly neighbourhood kiranas and general stores with protective window shields, protective gear and social distancing curtains to enable them to continue running their shop whilst following hygiene and safety protocols.
With social distancing…