Kolkata: ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite Digestive Biscuit Family pack in 100% outer paper bag packaging.
Sunfeast Farmlite is the first brand to embrace 100% outer paper packaging in the industry. The ergonomics of design aspects have been carefully curated, making the paper packaging consumer-friendly, visually appealing and convenient.
This latest innovation aligns with the brand’s effort towards reducing plastic and encouraging consumers to make sustainable choices in their everyday purchases.
Commenting on the initiative, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods Division said, “We believe that we have to be not only agile, consumer focused and innovative, but also purpose-driven. The launch of first-ever outer bag made from 100% paper is a significant step towards the brand’s commitment to promote sustainable…
