Guwahati: In search for the best that nature has to offer, an invaluable source of wisdom is often the Vedas. ITC Vivel celebrates this ancient knowledge of beauty ingredients and experiences with the launch of Vivel VedVidya, an exquisitely crafted premium range of bathing bars. The brand introduces its VedVidya range with the most reputed, modern yet timeless emissary of royal beauty, Sharmila Tagore.
Vivel VedVidya brings to bear the rich beauty traditions of ancient India, passed on through generations and ingredients that transcend the test of time. The VedVidya TVC features Sharmila Tagore bringing back to life her younger self using AI technology, enabling audiences to relive and experience conversations from an era ago.
With the new Vivel VedVidya launch, the brand aims to demonstrate the unique product attributes and benefits of radiant and soft skin in an innovative, never seen before manner. This is the first time Sharmila Tagore will be seen…