Kerala Tourism, which is seeking a recovery path from COVID-19 that has taken a toll on the sector, is to use the official website and niche products for an aggressive campaign to promote the destination to increase footfall.
The aim is to retain its edge in the post COVID-19 era for the official website keralatourism.org that has been ranked first in search results since 2004. Visitors to the website, which had crossed one crore annually, are in the range of 2.5 to 3 lakh at present.
The ₹6.70-crore campaign to reboot the tourism economy using the website comes at a time when other tourism brands within the country and abroad have started virtual marketing of the destination.
In the six-month Virtual Tour Campaign 2021, estimated to cost ₹3.38 crore, selected tourist destinations across the State will be posted on the website every month and viewers will be asked to select their…