Exploitation of the brand is the reason behind the initiative, says a fifth-generation member of the family
The family of Chittipeddi Kotaiah is all set to apply for Geographical Indications Registry’s (GIR) tag for ‘Kakinada kaja’, a unique sweet of Andhra Pradesh being made and promoted by the family since 1891 in Kakinada town of East Godavari district.
The Kotaiah family claims that it had migrated from Chinna Parimi village in Guntur district in 1891 and was engaged in production of the sugary delicacy since then, using four prime ingredients — maida, besan, ghee and sugar. “Having a glorious tradition of 129 years in the production of the sweet, our family is determined to apply for the GI tag. We are geared up for the application process by documenting the history of our family and association with the trade and promotion of the sweet. In recent years, some…