Kolkata: Facing a resurgent BJP as the main challenger in the upcoming assembly polls, West Bengal’s ruling Trinamool Congress on Saturday unveiled a poll slogan- “Bangla Nijer Meyekei Chaye”, portraying Chief Minister Mamata Banerjee as its mascot with focus on women voters and Bengali sub-nationalism.
The slogan, which translates to ‘Bengal wants its own daughter’, presents the transformation from her popular image of ‘didi’ (elder sister) to ‘Nijer Meye’ (own daughter), was officially launched at the party’s headquarters off EM Bypass.
Party sources said that the slogan aims at reaching out to the women voters, who comprise nearly 49 per cent of an estimated 7 crore electorate.
The slogan is also expected to further sharpen the party’s focus on the Bengali sub-nationalism and its repeated instances on “insider versus outsider” debate, in a bid to counter frequent visits by senior BJP leaders from outside the state for poll campaigning.
The BJP, however, claimed that…