YouTube has gained a reputation for facilitating far-right radicalisation and spreading antisocial ideas.
However, in an interesting twist, the same subversive, comedic, satiric and ironic tactics used by far-right internet figures are now being countered by a group of left-wing YouTubers known as “BreadTube”.
By making videos on the same topics as the far-right, BreadTube videos essentially hijack Youtube’s algorithm by getting recommended to viewers who consume far-right content. BreadTubers want to pop YouTube’s political bubbles to create space for deradicalisation.
Pivot to Left
The name “BreadTube” has its origin in the anarcho-socialist book The Conquest of Bread, by Peter Kropotkin. The name emerged organically as a more comedic alternative to the name “LeftTube” and captures the dissident leftwing nature of the creators it encompasses.
The movement has no…