Guwahati: Homegrown smartphone and consumer electronics company Micromax Informatics Ltd. on Wednesday announced its entry into offline retail market of North East with its newly launched smartphones under the ‘IN’ brand.
The company is partnering with Datamation, Akash Communication, Music Den and Web Net in Assam, Tripura and Nagaland to cater to the increasing demand for IN smartphones across the region. It has presence in over 1800 stores across these 3 states through channel partners.
As part of its retail expansion, Micromax is partnering with the top channel partners across seven states including Assam, Nagaland, Tripura, Karnataka, Maharashtra, Goa and Gujarat to provide access to consumers.
Rahul Sharma, Co-Founder, Micromax India, “We are overwhelmed with the response that our IN smartphones have received from consumers across the country. It is our endeavour to ensure that we are available across every access point for our customers and…