Milan Fashion Show Seeks To Inject Optimism In Hybrid Event

FILE – In this May 18, 2020 file photo, a view of the Rinascente department store the day it reopened in Milan, Italy. The Italian fashion industry is trying to inject optimism into the most dismal year on record for the luxury sector, staging 23 live runway shows and 37 presentations during a hybrid live-digital Milan Fashion Week that launches Wednesday. (AP Photo/Luca Bruno)

The Italian fashion industry is moving to inject optimism into luxury’s dismal year, staging 23 live runway shows and 37 presentations during a hybrid livedigital Milan Fashion Week that aims to excite consumers and connect with the buying network.

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